A collection of things I've written, spoken about, or presented elsewhere.
Demand Generation for DevTools - Scaling DevTools Podcast. Talking with Jack Bridger about demand gen, content strategy, and how to approach SEO and growth when you're building for a developer audience. (Podcast, 2023)
How to Fix “Discovered - currently not indexed” - Ahrefs Blog. A deep dive into one of the more frustrating crawling issues in technical SEO and why Google finds your pages but won't index them, and what to actually do about it. (Article, 2022)
Using Command Line to Save Time on Common SEO Tasks - BrightonSEO. Conference talk slides on using CLI tools to speed up repetitive SEO work. (Talk, BrightonSEO, 2022)
How to Get a 34% Increase in Traffic by Optimizing Existing Content - Serpstat Blog. A practical walkthrough of content optimization as a growth lever and finding underperforming pages and turning them into traffic drivers. (Article, 2019)