Truth to be told, I started writing this exactly one year ago with an idea to address what is very common with this period, but yet quite annoying and useless to everyone. I had a year to think whether I am going to finish it or not and reinforce some arguments so here it is. With the year coming to an end/new one starting what are we going to see when it comes to SEO (or online marketing industry, in general, for that matter)? [Read more…]
Full script: here 🙂
I don’t know what’s up with that, but within Google Ads, you can’t set a monthly budget. And, I never saw this as a problem, until I started running ads for clients and figured that I had to log in the account every day just to check how much was spent and adjust the budget so that I wouldn’t have to turn it off 10 days before the end of the month. [Read more…]
Being one of the most convenient data visualization, reporting and dashboard tool due its easy integration with Google’s tools, Data Studio quickly became a go-to tool for majority of digital marketers. However, even though I don’t find myself using 100% of its potential, I did find range of limitations for which you either need to find a workaround within the tool, edit a source itself or even merge it prior to importing to Data Studio as you can’t combine multiple data sources in a single chart.
What most of us probably got used to when talking about Search Engine Optimization is that we should find some relevant keywords, take a look at the search volume, check the competition and write the content which will address them and everything is going to be alright.
Due to the fact that it’s easy to use and particularly that it’s free, in some circles, Google Analytics became a synonym for Web Analytics in general. However, even though it’s free, Google Analytics is a very powerful tool which can help you understand better the interaction of users with your website and, by that, improve your product or service.