The marketing industry has a new obsession, and it comes with a fresh set of acronyms, (GEO, AEO, etc.) and a growing ecosystem of tools, agencies, and frameworks promising to get your brand mentioned in ChatGPT. I think most of the current conversation is getting it wrong. And the thing…
Here’s an obvious statement. Well-optimized documentation for search is important. And, I’ll try to cover everything I think will make your documentation rank better and be helpful to developers right where they search for the answers. I am not too much into the weeds of different docs generators…
Building backlinks must be one of the sketchiest parts of digital marketing and for a few obvious reasons we tend to not talk about it. The impact is often indirect and working in growth means you may be responsible for bringing signups, MQLs, pipeline, revenue or alike. To get there,…