Dino Kukic

SEO & Digital Analytics

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A Google Ads Script for Managing Client’s Budget

August 22, 2019 Leave a Comment

Full script: here 🙂

I don’t know what’s up with that, but within Google Ads, you can’t set a monthly budget. And, I never saw this as a problem, until I started running ads for clients and figured that I had to log in the account every day just to check how much was spent and adjust the budget so that I wouldn’t have to turn it off 10 days before the end of the month. [Read more…]

Filed Under: PPC

How to Filter a Calculated Metric in Data Studio

April 27, 2018 Leave a Comment

Being one of the most convenient data visualization, reporting and dashboard tool due its easy integration with Google’s tools, Data Studio quickly became a go-to tool for majority of digital marketers. However, even though I don’t find myself using 100% of its potential, I did find range of limitations for which you either need to find a workaround within the tool, edit a source itself or even merge it prior to importing to Data Studio as you can’t combine multiple data sources in a single chart.

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Filed Under: Analytics

How to Perform a Technical SEO Audit

November 3, 2017 Leave a Comment

What most of us probably got used to when talking about Search Engine Optimization is that we should find some relevant keywords, take a look at the search volume, check the competition and write the content which will address them and everything is going to be alright.

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Filed Under: SEO

Introduction to Regular Expressions – a Better Way to Filter Google Analytics Data

October 29, 2017 Leave a Comment

Due to the fact that it’s easy to use and particularly that it’s free, in some circles, Google Analytics became a synonym for Web Analytics in general. However, even though it’s free, Google Analytics is a very powerful tool which can help you understand better the interaction of users with your website and, by that, improve your product or service.

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Filed Under: Analytics