Truth to be told, I started writing this exactly one year ago with an idea to address what is very common with this period, but yet quite annoying and useless to everyone. I had a year to think whether I am going to finish it or not and reinforce some arguments so here it is. With the year coming to an end/new one starting what are we going to see when it comes to SEO (or online marketing industry, in general, for that matter)? [Read more…]
A Google Ads Script for Managing Client’s Budget
Full script: here 🙂
I don’t know what’s up with that, but within Google Ads, you can’t set a monthly budget. And, I never saw this as a problem, until I started running ads for clients and figured that I had to log in the account every day just to check how much was spent and adjust the budget so that I wouldn’t have to turn it off 10 days before the end of the month. [Read more…]
How to Filter a Calculated Metric in Data Studio
Being one of the most convenient data visualization, reporting and dashboard tool due its easy integration with Google’s tools, Data Studio quickly became a go-to tool for majority of digital marketers. However, even though I don’t find myself using 100% of its potential, I did find range of limitations for which you either need to find a workaround within the tool, edit a source itself or even merge it prior to importing to Data Studio as you can’t combine multiple data sources in a single chart.
How to Perform a Technical SEO Audit
What most of us probably got used to when talking about Search Engine Optimization is that we should find some relevant keywords, take a look at the search volume, check the competition and write the content which will address them and everything is going to be alright.
Introduction to Regular Expressions – a Better Way to Filter Google Analytics Data
Due to the fact that it’s easy to use and particularly that it’s free, in some circles, Google Analytics became a synonym for Web Analytics in general. However, even though it’s free, Google Analytics is a very powerful tool which can help you understand better the interaction of users with your website and, by that, improve your product or service.